Booking site and guest communication automation for a group of four boutique hotels
Nearly every booking came through agency platforms, each one carrying 15 to 18% commission. The group's own website was a static brochure: no availability, no booking. Direct enquiries arriving at night or over the weekend sat unanswered until morning, by which point the guest had booked elsewhere.
We built a booking site covering all four hotels from a single panel, showing live availability and pricing. It syncs both ways with the existing channel manager: a direct booking drops into the PMS immediately and closes the room on other channels. The enquiry form and WhatsApp line were connected to automation, so overnight questions get an instant answer with availability and price, and a pre-arrival welcome message goes out automatically.
Within six months direct bookings rose 41%, reaching the same occupancy with less commission. Average response time to out-of-hours enquiries went from waiting until morning to 40 seconds. Reception stopped updating channels by hand entirely.
The first job of the day used to be answering the emails that came in overnight, and we were usually too late. Now the booking is already made by the time we arrive.
This is a representative scenario prepared to show how our services are applied inside a business. It is not a specific customer case.